For Evaluators · RFQ 12314426Q0118
Curated reading path · Evaluation-factor crosswalk
The portal surfaces every dimension of HSG's quote in self-contained pages, mapped to the RFQ evaluation factors. Two reading paths — 5 minutes and 15 minutes — let you go as deep as the time allows.
5-minute path
The essentials
- 1
Overview
Win theme + four hero stats (Maurice's 38 years inside USDA FAS, Diana's 199-indicator FFP Handbook, Diana's $920M FFP portfolio oversight, Diana's active U.S. Top Secret clearance) + the Four NOFO-Anchored Design Goals section listing each NOFO Reform priority and the NOFO core function commitment to support American Farmers feeding the world's hungriest.
- 2
Team
Diana L. Caley (Senior M&E Advisor and Training Lead — FFP Indicator Handbook author + BHA M&E Guidance co-author + Top Secret), Maurice W. House (retired FAS Minister Counselor, 38 yrs FAS), Kevin Latner (25-yr FAS career; Food for Progress monetization), Kevin Sage-EL (34-yr FAS Foreign Service; Agricultural Counselor U.S. Embassy Nairobi 2016-2020 covering Kenya + Rwanda among the 7 FY25 NOFO priority countries; FAS Vessel Approval Analyst; FAS Branch Chief over $30M+/yr in U.S. cooperator matching-grants), Audrey McGuire (Emax CEO; bilateral co-investment architecture), Jelani House (Engagement Manager and POC), Olivia Till (HSG W-2 Senior Analyst & Designated Alternate POC under PWS §7.0; on-site at USDA HQ DC ~4 days/wk) — plus Emax Generalist Analyst capacity at Emax's discretion under HSG FFP transition leadership direction.
- 3
Transition Architecture
FFP 1.0 / 1.5 / 2.0 Optioning Framework. The strategic spine: HSG structures the choice for USDA leadership across Continuity, the NOFO Adaptation baseline, and the FFP 2.0 Redesign Reform 3 points toward — without substituting HSG judgment for USDA's.
- 4
PWS Coverage
Every PWS scope area mapped to the named team-member lead. Diana L. Caley leads the M&E architecture (Programmatic Reporting Guide D8; M&E elements of Risk Management Guide D5) and the USDA Staff Training & Handover phase (D11). The three senior FAS career officers (Maurice, Kevin Latner, Kevin Sage-EL) lead the FAS-facing process guides — Sage-EL anchors the East Africa / Kenya / Rwanda / Cargo Preference / cooperator-program dimensions. Engagement Manager Jelani House leads D1, D2, and D10; HSG W-2 Olivia Till provides production support across all deliverables.
15-minute path
Full evaluation depth
- 1
Overview
Win theme + four hero stats (Maurice's 38 years inside USDA FAS, Diana's 199-indicator FFP Handbook, Diana's $920M FFP portfolio oversight, Diana's active U.S. Top Secret clearance) + the Four NOFO-Anchored Design Goals section listing each NOFO Reform priority and the NOFO core function commitment to support American Farmers feeding the world's hungriest.
- 2
Team
Diana L. Caley (Senior M&E Advisor and Training Lead — FFP Indicator Handbook author + BHA M&E Guidance co-author + Top Secret), Maurice W. House (retired FAS Minister Counselor, 38 yrs FAS), Kevin Latner (25-yr FAS career; Food for Progress monetization), Kevin Sage-EL (34-yr FAS Foreign Service; Agricultural Counselor U.S. Embassy Nairobi 2016-2020 covering Kenya + Rwanda among the 7 FY25 NOFO priority countries; FAS Vessel Approval Analyst; FAS Branch Chief over $30M+/yr in U.S. cooperator matching-grants), Audrey McGuire (Emax CEO; bilateral co-investment architecture), Jelani House (Engagement Manager and POC), Olivia Till (HSG W-2 Senior Analyst & Designated Alternate POC under PWS §7.0; on-site at USDA HQ DC ~4 days/wk) — plus Emax Generalist Analyst capacity at Emax's discretion under HSG FFP transition leadership direction.
- 3
Transition Architecture
FFP 1.0 / 1.5 / 2.0 Optioning Framework. The strategic spine: HSG structures the choice for USDA leadership across Continuity, the NOFO Adaptation baseline, and the FFP 2.0 Redesign Reform 3 points toward — without substituting HSG judgment for USDA's.
- 4
PWS Coverage
Every PWS scope area mapped to the named team-member lead. Diana L. Caley leads the M&E architecture (Programmatic Reporting Guide D8; M&E elements of Risk Management Guide D5) and the USDA Staff Training & Handover phase (D11). The three senior FAS career officers (Maurice, Kevin Latner, Kevin Sage-EL) lead the FAS-facing process guides — Sage-EL anchors the East Africa / Kenya / Rwanda / Cargo Preference / cooperator-program dimensions. Engagement Manager Jelani House leads D1, D2, and D10; HSG W-2 Olivia Till provides production support across all deliverables.
- 5
Eight Process Guides
One scenario per PWS-Section-4.1 deliverable. HSG approach (NOFO-anchored), expected outcome, named lead. Country Selection Guide methodology calibrated to the FY25 NOFO seven priority countries.
- 6
Past Performance
Diana's authored FFP Emergency Indicator Handbook + co-authored BHA M&E Technical Guidance (key personnel past performance directly relevant) · USDA APHIS International Services (HSG-led, Exceptional PPQ) · VA Lease Contract Admin · Syngenta GMO Corn (~$500M settlement) · Emax HUD/Navy/VA multi-agency.
- 7
Methodology
Operating principles aligned to the FY25 NOFO three reform priorities + AI/Expert Reconciliation Log. Federal AI compliance under OMB M-25-21 / M-25-22, NIST AI RMF.
- 8
Enhanced Frameworks
Five named proprietary frameworks: Enhanced Bellmon, Country-Tier Risk, R&I Adaptation, 22 CFR Crosswalk, and the Four-Stage Graduation Pathway operationalizing NOFO Reform 3.
Evaluation-Factor Crosswalk
RFQ factor → portal evidence
Volume I, Factor 1: Staffing Plan
Technical evaluationPer Amendment 1 Q25/Q71/Q80, USDA predicts the most competitive vendors to have BOTH USDA international programs AND USAID FFP Title II program experience. HSG fields both, plus the NOFO's M&E framework author at the deliverable lead position. Three career USDA FAS Senior Foreign Service officers bring the USDA FAS bench: Maurice W. House (38 yrs USDA FAS; retired Minister Counselor), Kevin Latner (25 yrs USDA FAS; Food for Progress monetization), and Kevin Sage-EL (34 yrs USDA FAS; Agricultural Counselor U.S. Embassy Nairobi 2016-2020 covering Kenya + Tanzania + Uganda + Rwanda + Malawi + Burundi — Kenya and Rwanda are 2 of the 7 FY25 NOFO priority countries; FAS Vessel Approval Analyst for U.S. foreign food aid carriers; FAS Branch Chief supervising $30M+/yr in U.S. cooperator matching-grant programs). Diana L. Caley (USAID Office of Food for Peace M&E Advisor; $920M FFP portfolio oversight; author of the FFP Emergency Indicator Handbook from which the NOFO's nine standard indicators descend; active Top Secret clearance) brings the USAID-side authored M&E credential. No other small business in this competition fields the original author of the NOFO's M&E framework alongside three career FAS Senior Foreign Service officers covering Kenya and Rwanda directly.
Volume I, Factor 2: Technical Capability
Technical evaluationApproach articulated against each of the five PWS scope areas (3.1–3.5) plus 3.6 Coordination and 3.7 Training & Handover. Anchored on the FY25 NOFO's core function commitment to support American Farmers feeding the world's hungriest (the unifying purpose statement) and the three reform priorities (100% U.S. origin commodities; strict accountability against fraud/waste/abuse/diversion; off-boarding-and-graduating doctrine). The nine standard performance indicators, seven priority countries, 50% commodity-and-freight budget floor, and Sphere 2018 ration standards (2,100 kcal/person/day) are all surfaced operationally. FFP 1.0 / 1.5 / 2.0 Optioning Framework structures the transition choice for USDA leadership. Five named Enhanced Frameworks (Bellmon, Country-Tier Risk, R&I Adaptation, 22 CFR Crosswalk, Four-Stage Graduation Pathway). Eight operating principles on /methodology, including the M&E discipline principle anchored on the nine NOFO indicators. AI-augmented delivery via AI/Expert Reconciliation Log.
Volume II: Price
Price evaluationVolume II pricing is submitted in the formal quote email per FAR 52.212-1; pricing detail is not displayed publicly to preserve competition sensitivity. Per Amendment 1 Q26, payment schedule is aligned with deliverable acceptance milestones. Per Q22, ODCs are not expected. Per Q72, the $650,000 ceiling reflects total of all CLINs; a higher price will not be considered. Quote is firm-fixed-price per Q61/Q90.
Compliance Snapshot
RFQ requirements verified
| Requirement | HSG Status |
|---|---|
| Submission format | Email to Diana Rath (primary CO) AND Bill Walton (secondary CO) |
| Subject line format | RFQ #, Vendor Name |
| Quote due | May 27, 2026 — 10:00 AM ET (per Amendment 1, deadline unchanged) |
| Questions due | May 14, 2026 — 9:00 AM ET (passed); Amendment 1 published May 15, 2026 with 99 Q&A responses |
| Period of performance | July 1, 2026 – June 30, 2027 (12 months firm-fixed-price; no option years). Per Q64: if award slips, the 12-month POP duration is preserved; deliverable months-after-award dates shift accordingly. |
| Price ceiling (Government) | $650,000.00 — total of all CLINs (Q72). Higher prices will not be considered. |
| Set-aside | Total Small Business Set-Aside (Amendment 1 corrected Block 10 from Unrestricted) |
| Design goals (4) | Goal 1: 100% U.S. origin commodities (Reform 1) · Goal 2: strict accountability via M&E architecture (Reform 2; anchored on Diana's authored FFP Indicator Handbook + the NOFO's nine standard indicators) · Goal 3: off-boarding and graduating projects (Reform 3; Four-Stage Graduation Pathway) · Goal 4: support American Farmers feeding the world's hungriest (NOFO core function statement; surfaced across Communications Strategy Guide, Country Selection Guide, and three FAS Senior Foreign Service career officers — Maurice House, Kevin Latner, and Kevin Sage-EL — whose combined careers connect U.S. agriculture to international development outcomes including in the FY25 NOFO priority countries Kenya and Rwanda) |
| Place of performance | USDA HQ Washington, DC. Per Q4/Q30/Q33/Q35: telework only during facility closures or contingencies; personnel adopt work schedules within the 6am–6pm ET bounds, not required to cover all hours. Back-office editing/508/POC functions per Q5/Q38 may be performed at any location. |
| Government-furnished equipment | Per Q46: USDA-issued computers and network accounts provided; contractor-furnished equipment NOT permitted on USDA networks. Four shared workstations available (Q14/Q46: this is available workspace, not a minimum staffing expectation). |
| Clearance required | T2 Public Trust (Moderate Risk). Per Q6/Q16/Q50/Q59: interim T2 issued by USDA in ~1–2 weeks; USDA Security Office will consider other recent investigations. |
| PIV / LincPass | Per Q60: all on-site contractor personnel will be issued USDA LincPass; no reciprocity with PIV/CAC from other agencies; ~1–2 weeks post-interim-T2 issuance. |
| Data rights and CUI | Per PWS 9.0 + Q51: contractor retains background IP by default; deliverables become USG property. Per Q96: USDA does not anticipate contractor personnel handling Controlled Unclassified Information. |
| Travel / ODCs | Per Q22: ODCs not expected. Per Q47: travel outside DC area not in scope; would require bilateral modification if needed. USDA does not provide parking; transit benefits subject to vendor policies. |
| Payment schedule | Per Q26: payment schedule should be aligned with deliverables. Firm-fixed-price for all deliverables (Q61/Q90). |
| OCI advisory | Per Q39: vendors that participate in development of requirements for follow-on activities are generally excluded from competing for that follow-on solicitation. |
| Cargo Preference posture | Per Q99: proposing statutory changes is not in scope. HSG's Prepositioned Commodities Guide (Deliverable 4) documents trade-offs under existing Cargo Preference Act compliance. |
| Offer firm for | 90 calendar days from May 27, 2026 |
| Section 508 | Process-guide deliverables Section 508-conformant; portal WCAG 2.1 AA |
| AGAR 452.203-71 DEI compliance | Certified at offer; material requirement acknowledged |
| Incumbent | Per Q62/Q87: there is no incumbent. This is a one-time project. |
Identifiers
Quick reference
Company
House Strategies Group, LLC
UEI
EAE1MJHMN2Z1
CAGE
7W4Y5
Status
Small Business · qualifies for Total Small Business Set-Aside (Amendment 1)
Primary NAICS for this RFQ
541611 — Administrative Management and General Management Consulting Services ($24.5M small-business size standard, per Amendment 1)
HQ
30 Q Street NE, Washington, DC 20002
Founded
April 17, 2015 (FL LLC); S-Corp 2023
POC
Jelani House, Founder & Principal · Engagement Manager and contractor POC under PWS §7.0
Alternate POC
Olivia Till, HSG W-2 Senior Analyst & Designated Alternate POC (continuous on-site at USDA HQ DC)
jelani.house@housestrategiesgroup.com